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Tuesday, June 2, 1998 Published at 13:27 GMT 14:27 UK UK Politics: News Ingham attacks 'counter-productive' spin ![]() Sir Bernard Ingham elloquently puts his point to the committee One of the old masters of political "spin", Sir Bernard Ingham, has rounded on those who currently practise the spin doctors' art.
In attacking the transparency of the current briefing process, he directly attributed an offensive comment to Mr Campbell: "The system is now so transparent that I believe that Alistair Campbell described the Chancellor of the Exchequer as psychologically flawed, but he's never been landed in the prominent way with that charge in the way that I was for much less offensive comments."
He told the Committee that in his view the role of official spokesman, in this government, could not be seperated from a party-political role. He went further saying there are "too many people serving their political apprenticeships at the tax payers' expense." Sir Bernard did not just reserve his criticism for spin doctors. Journalists were lambasted too: "The biggest spinners in the business are the journalists themselves. They massage, knead and perform miracles upon basic information to present it for commercial consumption," he said.
"I managed perfectly well without a pager. I operated on the basis that if it was good news then I didn_t need to know, and if it was bad then it would find me very rapidly indeed - and it did." The committee chairman, Rhodri Morgan (Lab, Cardiff West) joined Sir Bernard in criticising 24-hour media, saying: "You and I share one thing in an aversion to pagers - perhaps we should form a new society!" |
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