Page last updated at 14:07 GMT, Friday, 30 April 2010 15:07 UK

Go ahead for Pembrey student beach party

The idea for Beach Break Live was backed on the BBC TV show Dragon's Den

Controversial plans for a five-day student beach festival at Pembrey County Park have been given the go-ahead - but with conditions attached.

The 18,000-strong event in June will face restrictions imposed by Carmarthenshire councillors limiting the times activities can finish.

Organisers had originally planned events going on until 0400 BST.

Festival opponents worried about noise, access to the park and other issues said they were "very disappointed".

Burry Port and Pembrey Town Council had told the hearing it was "wholly unwanted" by the community and an appeal is planned.

Diane Cummick, who lives in the country park, said: "This sort of festival is not acceptable in the area.

"I'm very very disappointed - my property is in such close proximity to the event - I'm going to hear everything that goes on."

Beach Break Live
Beach Break Live was first held in Cornwall

But organisers had defended their licensing, policing and health and safety record, saying this year's event alone would be worth about £1m to local businesses.

Ian Forshew, managing director of Student Seed Ltd, the company behind the plan, said: "I think it's a great decision.

"It's obviously a fantastic result for us but also I think it's a good result for Carmarthenshire.

"An event like this is promoting the area to millions of students that are tomorrow's young families so it's promoting Carmarthenshire to a huge nation-wide audience.

"Also as a company we will always work with local businesses where we have the chance do that - this year we have contracts worth over £750,000 with businesses in Carmarthenshire."

Acts set to perform include Calvin Harris and Plan B.

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