A Scottish university is to launch its own tartan as part of the annual Tartan Parade in New York City.
The tartan will be rolled out on a variety of garments
The University of Dundee tartan incorporates four main colours of red, gold, purple and blue to represent the four colleges of the university.
The tartan also incorporates the colours of the Scottish Saltire to represent the historic association with St Andrews University.
University representative Gordon Craig said tartan was fashionable in the USA.
Mr Craig, director of admissions and student recruitment at the university, said: "On our last visit to the USA, we were overwhelmed by the interest in Scotland and how fashionable and indeed trendy tartan has become.
"With the huge 'Dressed to Kilt' shows in Los Angeles and New York and its popularity as a fashion garment, it seemed a good idea to register our own tartan and use it promote the university in America and worldwide."
The university is planning to roll out a variety of garments in the tartan including kilts which students could wear at graduation ceremonies.
Mr Craig is currently on a recruitment tour of four of Dundee's "Study Abroad" partner institutions in Pittsburgh, Baltimore, New Jersey and the State University of New York.
He will deliver a "Letter to America" presentation at each of the universities visited, emphasising the long connection between Scotland and the USA and how each has benefited from that close association.
Mr Craig said: "We want to generate further interest in Dundee from these universities and educate them about Scotland and all the things which Dundee can offer their students."