BBC Home
Explore the BBC
BBC News
Launch consoleBBC NEWS CHANNEL
Last Updated: Wednesday, 2 August 2006, 10:01 GMT 11:01 UK
Prince's plan to boost far north
Prince Charles and Duchess of Rothesay (Pic:
The prince and the Duchess of Rothesay are staying in the Highlands
Prince Charles has launched a new tourism strategy in an effort to boost the economy of the far north.

A year ago he visited Caithness to launch the Mey Selections brand, which promotes local farm produce, as part of his North Highland Initiative.

He has now launched the second phase of his project - Pleasure in the Extreme.

The strategy aims to present the north Highlands as one distinctive region, to encourage people to stay longer and to visit more than once a year.

Mey Selections, which markets beef, lamb and cheeses from the region, has seen a turnover of 2m in its first year.

Real fur

Prince Charles hopes the new Extreme branding will also reap benefits for Caithness, Sutherland and Ross-shire. It focuses on the physical and environmental extremes in the north.

Earlier on Tuesday, he visited the Environmental Research Institute in Thurso, where he was met by two animal rights protesters campaigning against the use of real fur in the bearskins worn by guards on duty outside Buckingham Palace.

Prince Charles and the Duchess of Rothesay are staying at Castle of Mey following the Queen's 80th birthday cruise around the Western Isles.

Queen's cruise ends in Stornoway
29 Jul 06 |  Highlands and Islands
Lochalsh welcomes royal visitors
27 Jul 06 |  Highlands and Islands
Queen on ferry for islands cruise
21 Jul 06 |  Highlands and Islands

The BBC is not responsible for the content of external internet sites

Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit


Americas Africa Europe Middle East South Asia Asia Pacific