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Last Updated: Thursday, 10 February, 2005, 17:06 GMT
Adverts used in anti-racism fight
Atta Yaqub's (centre) face in the mosaic Scotland Faces
Atta Yaqub's face in the centre of the mosaic
Radio, television and cinema screen adverts are to be used to promote the second phase of a move to stamp out racism in Scotland.

The One Scotland, Many Cultures (OSMC) campaign is backed by unions, sporting and youth organisations.

The adverts will run for six weeks from next Monday.

Kay Hampton, the Commissioner for Racial Equality, said Scotland benefitted from a diverse population but was still marred by racism.

She said: "The One Scotland Many Cultures campaign demonstrates that all forms of racism are unacceptable and emphasises the executive's vision, which we share, of a society which is underpinned by equality, respect and fairness."

Atta Yaqub, who starred as a second-generation Pakistani, Casim Khan, in Ken Loach's Glasgow-based big screen drama Ae Fond Kiss, joined Communities Minister Malcolm Chisholm at Thursday's launch.

Asian heritage

The pair were photographed for a specially commissioned installation - Scotland's Faces - that will display the images of 1,100 people in a large-scale mosaic of the OSMC logo.

The piece, which aims to create a striking visual representation of Scotland's diverse society, will be displayed at the Scottish Parliament before touring the country.

Mr Yaqub, a youth worker, said: "I am Scottish but I am also extremely proud of my Asian background and heritage.

Mlacolm Chisholm
Malcolm Chisholm: "Real need to tackle racism"

"I feel it is very important for me to show my support for those things I believe in, and I am proud to be involved."

Scottish Refugee Council chief executive Sally Daghlian added: "Scotland has always offered shelter to people fleeing oppression and is a patchwork of peoples and cultures.

"This campaign recognises the diversity that is Scotland and the unique contribution that each community makes to our national life."

Mr Chisholm said there was still a "very real need" to tackle racism in Scotland's communities - through sport, the workplace and the arts.

He said: "One Scotland Many Cultures celebrates the cultural diversity of Scotland and challenges racist attitudes and behaviour which have such a negative impact on individuals and society.

"We want Scotland to be at ease with its diversity, a place of innovation and creativity to which people want to come and are welcome.

"So we are clear that action has to be taken and we are clear about the underpinning message - One Scotland, no place for racism."

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