World News America

Page last updated at 00:20 GMT, Friday, 5 March 2010

Understanding the 'hidden brain'


Just how does the brain work, and what motivates us?

Shankar Vedantam, the author of The Hidden Brain, argues that the unconscious influences our everyday decisions.

Katty Kay spoke to him.


Story Tools


Sign in

BBC navigation

Copyright © 2017 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific