Page last updated at 12:36 GMT, Monday, 2 March 2009

Dancing beer man makes comeback

Guinness ad
He's back: the dancing Guinness man returns

The dancing man who shot to fame for his wacky steps around a big pint of black stuff, is making a comeback.

Anticipation, one of the most talked about Guinness advertisements, sparked a dance craze and was one of the drinks company's most loved advertisements.

Now, 15 years later, dancing man Joe McKinney will be strutting his stuff around a pint on screen once more.

The soundtrack for the ad - which was hummed by thousands - was by the Perez Prado Orchestra.

The advertisement was first screened in 1994. It returns on 9 March as part of the classic ads campaign which marks the brewery's 250th anniversary.

Another iconic Guinness ad, "the Island", known as Ta siad ag teacht - the Irish for "They are on their way" - will also feature.

It has won several awards and was voted Ireland's advertisement of the century in Marketing magazine.

Guinness ad
Homage to a pint: Joe McKinney created his own little Riverdance

Over the years, viewers might also remember Guinness ads featuring fish riding bicycles, old men swimming, and most famously giant white horses crashing out of the surf.

Grainne Wafer, senior marketing manager at Guinness said: "Both 'The Island' and 'Anticipation' are two of our most loved and most talked about Guinness ads.

"As part of our Classic Ads campaign, which celebrates 250 remarkable years of Guinness, they will be making a welcome return to our screens this month.

"The reaction to our Classic ads campaign has been absolutely brilliant. We know that many people have been waiting for these ads in particular and happily, they will be aired this month."

Print Sponsor

The BBC is not responsible for the content of external internet sites

Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit


Sign in

BBC navigation

Copyright © 2017 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific