The police in Northern Ireland have joined forces with their counterparts in the Irish Republic to launch an all-island anti-speeding campaign.
The advertisement can only be shown after the television watershed
Last year 48 people died on NI's roads because of speeding, while 266 people were seriously injured.
Harry Green of the Department of Environment said the main aim of the £1m television campaign was to stigmatise fast driving.
"We are quite optimistic that we can change attitudes," he said.
The new safety advertisements contain graphic images of crashes and consequently can only be shown after the nine o'clock watershed.