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Last Updated: Monday, 14 February 2005, 16:22 GMT
Jazz FM goes for new smooth title
Alicia Keys
Alicia Keys will be amongst a host of stars to fill the new playlist
Radio station Jazz FM is changing its name to Smooth FM in a bid to re-invent itself after failing to make a profit since its launch 15 years ago.

Britain's first radio station dedicated entirely to Jazz found the original title put off mainstream audiences whilst failing to fulfil purists.

Research showed that two thirds of Londoners were discouraged by the name.

Artists such as Marvin Gaye, Stevie Wonder, Alicia Keys and Diana Krall will fill the new weekly schedule.

The station is broadcast across London and the north west of England, where the name change has already taken place, resulting in record numbers of listeners.

The changes will come in within six months and jazz fans will also be able to tune into the station's website, which will broadcast jazz 24 hours a day.

Current presenters including Sarah Ward, Ramsey Lewis and Campbell Burnap will stay on at the station, which will continue to broadcast 45 hours of specialist jazz programming every week.

Jazz FM was launched in 1990 with an Ella Fitzgerald concert at London's Royal Festival Hall.

Dave Lee, who co-founded the station, was inspired by a Los Angeles jazz equivalent which now broadcasts classical music.

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