BBC One launches interactive quiz

Nicky Campbell will present "the biggest pub quiz in Britain"

An interactive quiz that allows viewers to take on studio contestants from their homes is to be staged on BBC One.

Come And Have A Go... If You Think You're Smart Enough, presented by Nicky Campbell, will begin on the evening of Saturday 3 April.

Viewers will be able challenge for a prize of £30,000 or more via interactive TV, the internet or a Java enabled mobile phone.

Campbell describes the show as "the biggest pub quiz in Britain".

The programme will be split into two parts - with the first 50 minutes dedicated to whittling down studio teams from four to one and finding a winning team from among the interactive contestants.

Satellite

The BBC will then whisk a satellite camera to their location, enabling a live head-to-head battle to take part in the second show.

Whoever has the highest score from 20 questions will win the cash prize and be invited to the studio the following week to see if they can continue their winning streak.

Jane Lush, controller of entertainment commissioning, said: "We're always looking to push new interactive formats.

"Now whether you're at home, in the pub or at a friend's house, you can take on the teams in the studio."