Page last updated at 08:37 GMT, Monday, 13 July 2009 09:37 UK

Bruno in fashion at US box office

Sacha Baron Cohen as Bruno
Bruno was released in the UK on Friday

Early North American box office figures show gay Austrian fashionista Bruno has enjoyed a big opening weekend.

Sacha Baron Cohen's mock documentary took $30.4m (£18.7m), outperforming the $26.5m (£16.3m) opening weekend for his 2006 hit, Borat.

Bruno features the UK comedian as an Austrian wannabe going to extremes to achieve celebrity in the US.

Comedy cartoon Ice Age: Dawn of the Dinosaurs held firm at number two, with takings of $28.5m (£17.5m).

Transformers: Revenge of the Fallen, which has spent two weekends at the top of the chart, dropped to three.

1. Bruno - $30.4m
2. Ice Age: Dawn of the Dinosaurs - $28.5m
3. Transformers: Revenge of the Fallen - $24m
4. Public Enemies - $14.1m
5. The Proposal - $10.5m
Source: (formerly Media by Numbers)

Bruno took in nearly half of its weekend total - $14.4m (£8.95m) on Friday, followed by $8.8m (£5.5m) on Saturday and an estimated $7.2m (£4.5m) Sunday.

"Normally, you expect the film at least to be even on Saturday or above compared to Friday, because Saturday is the biggest movie-going day of the weekend," said Paul Dergarabedian, box-office analyst for

"It's going to be interesting to see how it does over the long run."

The only other new release, teen comedy I Love You, Beth Cooper opened at number 7 with $5m (£3.1m).

The film, which stars Heroes actress Hayden Panettiere, has had almost universally bad reviews.

Writing in the Washington Post, Ruth McCann said: "Perhaps the best thing that can be said about I Love You, Beth Cooper is that the title is correctly punctuated".

Meanwhile film trade bible Variety commented that the film "peaks early - like, during the first three minutes - and rapidly goes downhill from there".

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