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Last Updated: Tuesday, 29 May 2007, 15:40 GMT 16:40 UK
UK map targets Bollywood tourists
Scene from Lamhe
Trafalgar Square was featured in critically acclaimed 1991 film Lamhe
Stirling Castle, Heathrow Airport and Blenheim Palace have all been placed on a map of Bollywood Britain which hopes to attract Indian tourists to the UK.

The map features film locations from about 30 Bollywood blockbusters like Bride and Prejudice.

It will be distributed ahead of the 2007 Bollywood film awards, which are being held in Yorkshire from 7 June.

VisitBritain, which created the map, says Indians made 339,000 trips to the UK in 2006, up 25% from 2005.

The tourism service will hand out 3,000 copies to directors and film stars at the Indian Film Academy (IIFA) awards..

Bollywood Britain map
The map can be downloaded from the VisitBritain website
Another 30,000 maps will be distributed in India, and a website has been launched to support the scheme.

Song and dance

Locations featured on the map include Moseley Football Club, seen in Bend It Like Beckham, and Bluewater Shopping Centre, which appears in Kabhi Khushi Kabhie Gham - until last year the highest-grossing Indian movie overseas.

More traditional tourist attractions, including Windsor Castle, Trafalgar Square, Tower Bridge and Princes Street in Edinburgh, also feature.

"If you must, you can even re-enact elaborate song and dance scenes from your favourite films right on the spot where they were shot," says the website.

"Some 23 million Indians go to see a film every day and you only have to look at the figures to see that more and more of them are being inspired to visit Britain," said VisitBritain's chief executive Tom Wright.

"Britain's popularity as a Bollywood backdrop can only help us raise our profile among this growing audience and Bollywood Britain will show them all they can enjoy while they are here."

Madame Tussaud's waxwork museum recently unveiled its latest likeness of a Bollywood superstar - Shah Rukh Khan.

The actor is among the nominees at the IIFA awards, dubbed the Bollywood Oscars, picking up a best actor nod for his leading role in Don.

Indian film stars up for awards
04 Apr 07 |  Entertainment
Shah Rukh Khan gets fixed in wax
03 Apr 07 |  South Asia
Bollywood awards launched in city
29 Mar 07 |  West Yorkshire
Bachchan trumpets 'Bollywood Oscars'
21 Nov 06 |  South Asia

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