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Last Updated: Wednesday, 22 June, 2005, 14:25 GMT 15:25 UK
Online drives entertainment sales
Man listening to audio downloaded from a computer
An increase in digital downloading is expected
New technology is emerging as the driving force behind a boom in the global entertainment and media industry, a report has suggested.

The online distribution of music, films books and games means the industry will be worth $1,800bn (987bn) by 2009.

Entertainment spending in the UK has increased, making it the biggest market in the world after the US and Japan.

The PricewaterhouseCoopers report also suggested China will soon see an explosion of spending on entertainment.

Mobile ringtones

Worldwide, new ways of buying all forms of entertainment - such as broadband internet - will increase revenues from $11.4bn in 2004 to $73bn by 2009, the report predicted.

Wayne Jackson, global leader of PricewaterhouseCoopers Entertainment and Media Practice said the entertainment and media industry could reinvent itself.

He described the industry's "ability to create new revenue streams through innovative offerings that hardly existed as recently as 2000".

Mr Jackson went on to say that online and wireless video games, licensed digital distribution of music, and the rapid adoption of ringtones and mobile music downloads were becoming key to the industry.

They drive "significant revenues across all regions", he added.

In 2004, the UK had the largest entertainment and media market in Europe, the Middle East and Africa, followed by Germany and France.

The top three positions are expected to remain the same through to 2009, with the UK recording the fastest growth rate of the three.

Internet sales

Robert Boyle, UK Leader of PricewaterhouseCoopers Entertainment and Media practice, said the UK has continued to grow faster than the other major economies.

He added it was predicted to continue growing "over the next five years".

The report also suggested that the Asia/Pacific will remain the fastest growing region during the next five years.

A massive growth in spending on entertainment in China will overtake Japan as the region's biggest market by 2008.

This will be led by an explosion in internet sales of video games, casino gaming, TV distribution and music.

However, the report said the threat of piracy will continue to hinder growth throughout the Asia/Pacific region.


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