A new art gallery is shunning the usual launch party etiquette by banning guests from air-kissing and calling each other "darling".
The work of Ellen Tovey is included in the exhibition
Spectrum Fine Art, based in the West End, is hosting a tongue-in-cheek anti-London Fashion Week party.
Warnings will be issued to anyone spotted air-kissing or wearing ridiculous or impractical clothes.
Its first exhibition, entitled Artists of Fame and Promise, mixes established artists with art graduates' work.
Among the established contemporary artists exhibiting their work are Peter Blake, Tom Phillips and Peter Howson, while promising names include Kim Rugg of the RCA and Sam St Leger of the Royal Academy.
The idea behind the unusual launch party is to "demystify the cult of the new British arts graduates - bringing the work of the next generation of artists to the public", and to keep it away from the "unscrupulous self-publicising super collectors".
Among the the stipulations for Thursday's opening is that no guests will be able to ask the fat content of the canapes, while comfortable clothing will be the order of the night.
Anyone caught looking over the shoulder of the person they are speaking to, in the hope of finding someone more interesting or important to talk to, will be told off for rudeness.
The Artists of Fame and Promise exhibition runs at the Spectrum Fine Art gallery in Great Titchfield Street from 23 September to 23 October.