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 Monday, 6 January, 2003, 10:04 GMT
Daytime TV gets new look
Nicki Chapman and Robert Nisbet
Nicki Chapman and Robert Nisbet will host the show
Daytime TV on BBC One began 2003 with a fresh look with a new-look morning show, the BBC's first major daytime commission for many years.

The one-hour live programme, called The Morning Show, runs from 1000 GMT to 1100 GMT each weekday.

The presenters are Nicki Chapman, known to viewers as a judge on ITV talent shows Popstars and Pop Idol, and Robert Nisbet, entertainment correspondent for BBC News.

Editor Jay Hunt said The Morning Show would feature topical news, entertainment features and celebrity interviews.

Fern Brittne
Fern Britten on ITV1 will present a ratings challenge

Its magazine format has also been developed to allow lively discussion and viewer participation.

The show's main ratings rivals are on ITV1, which screens long-running favourites Trisha and This Morning back to back at that time.

Ms Hunt said she wanted a new look for daytime BBC One because she "almost went mad" watching TV while on maternity leave.

"I'm evangelistic about doing daytime TV in an intelligent way," she told the BBC's Ariel magazine.

The Morning Show aims to cover a popular news agenda but catering more for the so-called "thinking viewer", the BBC said.

Audience participation

Topics such as fashion and financial advice are included.

However, the focus will be on giving advice around the subject such as on nutrition, marketing or how to make money from memorabilia.

The full team of The Morning Show
Additional presenters will bring reports from around the UK

Every show will put special emphasis on viewer interactivity, starting with a topical debate about the burning question of the day.

Viewers will then be encouraged to join in and vote, either by phone, on the programme's internet site, using their digital remote controls or via webcams set up in public libraries.

Regular updates on the way the debate and vote are going will be given throughout.

Occasionally, the results of the debate will be reported later on the Six O'Clock News.

Other features on the programme will include interviews with people who lead unusual lives.

Crossroads returning

There will also be live outside broadcasts from around the UK, brought by reporters Rosie Millard, Navdip Dhariwal and Julia Botfield.

But it is not only BBC One which is planning a fresh assault on the daytime schedules.

ITV1 will add a new-look Crossroads to its daytime line-up next week.

The veteran soap, originally launched in 1964 and cancelled in 1988, was relaunched in 2001, but was greeted by poor ratings.

But the network is keeping faith with the soap, and a further 240 episodes - one year's worth of programmes - have been commissioned, with what executive producer Yvon Grace calls a "fun, escapist and sexy" new look.

Daytime television gets a revamp with the introduction of BBC One's The Morning ShowMorning all
Tell us your views on The Morning Show
See also:

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