|You are in: Entertainment: TV and Radio|
Thursday, 4 July, 2002, 10:25 GMT 11:25 UK
Television storms satellite frontiers
The BBC's new licences for digital terrestrial television mark another chapter in two decades of deals and decisions to bring satellite, cable and digital transmissions to the masses.
Small-scale cable services have been around for decades, but the best they could offer until the late 1980s were local channels, along with relays of BBC and ITV programmes.
But in 1979 former Prime Minister Sir Harold Wilson looked into the future when he warned the UK was about to be hit by "a foreign cultural invasion through the satellite".
In the mid-1980s the Independent Broadcasting Authority offered franchises to run the frequencies and the winning company, in 1986, was British Satellite Broadcasting (BSB).
BSB knew of the imminent launch of new, Luxembourg-based services from the rival Astra satellite, but was assured that anyone wanting to watch them would need a huge dish.
Viewers would need only small dishes to watch his channels, which would be transmitted on the traditional Pal system - unlike BSB's advanced D-Mac system.
BSB fought back by announcing its viewers would need only a small "squarial", and spent millions on producing new programmes and acquiring film rights - almost capturing the rights to the Football League.
Sky on time
But Sky launched first, in February 1989. BSB launched 10 months late in March 1990 - and even then it was only available to cable homes for the first month.
In November 1990 the two companies announced a merger to become British Sky Broadcasting - BSkyB.
But the new company traded as Sky, most BSB staff lost their jobs, the squarials were ditched and the majority of BSB programming was cancelled.
But the sports channel survived - and it became the key to BSkyB's survival.
In 1992, Sky bought the rights to show the new FA Premier League for the next five seasons for £304m. The gamble paid off as the lure of twice-weekly Premier League games helped dish sales soar.
Even the BBC took a share in the market, as its UK Gold channel - jointly owned with Thames - made its debut in 1992, joining the likes of MTV on the growing family of Astra satellites.
Cable outfits, which also carried these services, tried to fight back - but the best they could come up with was L!ve TV with its News Bunny and topless darts.
The revolution, however, had only just begun. Digital services became available in 1998, offering better reception for viewers of satellite and cable as well as regular terrestrial television.
Sky launched its digital services first, followed by the terrestrial operator, Ondigital - jointly owned by ITV companies Carlton and Granada. Cable giants Telewest and NTL also offered digital TV.
The new technology allows for hundreds of channels, as well as interactive shopping, games, and even internet access.
Established broadcasters piled in with their own new channels as well, with the BBC offering BBC Choice, Knowledge and News 24, and ITV offering ITV2. Channel 4 - which had already entered pay-TV with FilmFour - launched its own E4 service.
A fierce battle for sales broke out between Sky and Ondigital - reminding many of the original war between Sky and BSB. Ironically, Ondigital occupied BSB's old headquarters in Battersea, south London.
Ondigital was renamed ITV Digital in July 2001.
Carlton and Granada - who dominate the ITV network - hoped using the ITV name would give it the clout to challenge Sky in the digital market.
ITV Digital thought it could repeat Sky's success of the 1990s by buying up the rights to the Nationwide League for £315m, and showing them on its new ITV Sport Channel.
But the deal was a disaster - some matches were only seen by a few thousand viewers.
Wags noted ITV Digital might as well have taken their viewers to each game by limo, given them £500 spending money each and put them up in a luxury hotel for the night.
ITV Digital collapsed in May, and the ITV Sport Channel followed a few weeks later.
Football problems did not just affect ITV Digital - Sky also admitted it was reviewing its sports rights policy in 2002.
In July 2002, the BBC was awarded ITV Digital's old licences, for a series of new free-to-air channels. Cheap digital boxes were also hitting the shops, enabling people to watch channels like BBC Four and ITV2 for a single payment of £99.
But while millions now appreciate the capabilities of digital broadcasting, it may take a huge effort to persuade those who are happy with their existing five channels to make the switch.
Charting its past, present and digital future
25 Apr 01 | TV and Radio
06 Apr 01 | New Media
22 Mar 01 | TV and Radio
22 Mar 01 | TV and Radio
14 Mar 01 | Entertainment
17 Jan 01 | Business
18 Jan 01 | Entertainment
05 Dec 00 | Business
The BBC is not responsible for the content of external internet sites
Top TV and Radio stories now:
Links to more TV and Radio stories are at the foot of the page.
|E-mail this story to a friend|
Links to more TV and Radio stories
To BBC Sport>> | To BBC Weather>> | To BBC World Service>>
© MMIII | News Sources | Privacy