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Friday, 2 March, 2001, 16:36 GMT
Brits winners' sales soar
Rock band Coldplay to the 2001 Brit Awards
Coldplay's album sales have risen six-fold
The winners at this year's Brits have seen CD sales jump thanks to their awards success.

Coldplay, who won Best British Group and Best British Album, have enjoyed the biggest sales rise since the awards, held on Monday.

Their debut album, Parachutes, sold six times as many copies in the week after the awards compared with the previous weeks.

They are now likely to land in the top three of the album charts as a result.

Garage singer Craig David at the 2001 Brit Awards
Craig David: Lucky loser
Garage star Craig David, who was nominated for six awards but did not go home with any, will gain some comfort from the fact that sales of his album Born To Do It doubled thanks to the attention.

But female singer-songwriter Dido - who was nominated and lost out in the Best Female category - is likely to keep her place at the top of the album charts despite not winning an award.

Nevertheless the winner in her category, Sonique, has sold five times as many copies of her album Hear My Cry since the ceremony.

Big increases

And U2, who picked up a lifetime achievement award to go with their three Grammys, saw sales treble of their latest album, All That You Can't Leave Behind.

Robbie Williams saw sales of his CD double after stealing the show by winning three gongs.

Pop singer Robbie Williams on stage at the 2001 Brit Awards
Robbie: Beaten in album sales but not awards
American R'n'B group Destiny's Child were not even nominated for an award, but still saw album sales almost treble after playing live at the awards.

HMV spokesman Gennaro Castaldo said: "The acts that have done best out of the Brits are the relative newcomers like Sonique, Kelis and Coldplay who have received a level of TV exposure they may not have had before."

The increases are similar to those seen in America after the Grammy Awards, when sales of Steely Dan's Two Against Nature - named best album - rose from 3,000 to over 30,000 per week.

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