Stoke-on-Trent is in line for its own University Quarter to attract students to study and stay in the area.
A £95,000 study is being funded by Advantage West Midlands to draw up plans for transforming the Shelton area of the city.
The proposals would unite the area's colleges, university and education chiefs with business and the community.
It is hoped the quarter will also help the regeneration of Stoke by acting as a gateway to the city.
Shelton is already home to Staffordshire University, Stoke-on-Trent College and Stoke-on-Trent Sixth Form College.
Paul Richards, deputy vice-chancellor of Staffordshire University, said the University Quarter was a "landmark project".
'Jobs and wealth'
"The University Quarter is important because we believe it represents how a 21st century university should function - working hard with its partners to provide real opportunity throughout the local community."
Locum Destination Consulting and the Building Design Partnership have been commissioned to develop plans for the University Quarter.
Anna Brown, managing consultant at Locum Destination Consulting, said it would take shape in five-year phases over the next 25 years.
Stoke's elected mayor, Mike Wolfe said: "The University Quarter will be the beacon to attract students to come to North Staffordshire and to stay on after their studies.
"It will be a place in which local people will enjoy rising to the challenge of learning the skills we need to bring jobs and wealth to the city."