A fast food vendor and former mayor has set a world record by frying a bag of chips weighing in at more than 400lb.
Thirty gallons of vinegar were used
Alan Williams, a chip shop owner from Hereford, reached the landmark at the city's racecourse on Thursday lunchtime.
Sixty bags of potatoes, 30 gallons of vinegar and 50lb of salt were used by Mr Williams and his team of helpers.
They battered the previous record of just over 397lb, which was set in Belgium three years ago.
Mr Williams and his assistants used a bank of industrial fryers to cook the chips, which were placed in a metre-square bag.
The record attempt started at 0930 GMT on Thursday and the landmark was reached shortly after 1300 GMT. Mr Williams was continuing the attempt on Thursday afternoon.
The former mayor, who owns Mr Chips on Commercial Road in Hereford, hit upon the idea while leafing through the Guinness Book of World Records at Christmas.
He told BBC Midlands Today: "It was held by somebody in Belgium so I thought, it's a British thing, let's get it back for Britain."
Any money raised will go to St Michael's Hospice in the city.
The record has yet to be officially verified.