The government has ruled out a public inquiry into controversial plans for a Tesco store on grassland in Cumbria.
Traditional football game "Uppies and Downies" is held on the site
Opponents say Workington's Cloffocks development threatens local shops, and could affect the mass football game "Uppies and Downies" held on the site.
Allerdale Council, which approved the plans, said the sale of the £18m site was vital for the town's regeneration.
The authority said it has received confirmation the Government Office North West will not call in the plans.
Campaigners, who formed a Save Our Cloffocks group, have vowed to continue their fight against the proposals.
But Margaret Jackson, Allerdale Council's executive member for regeneration, said she was glad the store plan could move forward.
She said: "I am delighted that Government Office North West has decided there is no need to call in the Tesco application.
"We can now move forward and consider how to use the £18m from the sale to the benefit of residents and visitors to Allerdale in consultation with interested parties."
Uppies and Downies is thought to date pre-date Roman times and possibly has its roots in a pagan festival.
It has no real rules but the "uppies", from the top end of town, carry a ball by hand to the gates of Workington Hall to claim a victory.
The "downies", from the Marsh and Quay area of the town, have to get it to the end of the quayside.