BBC Home
Explore the BBC
BBC News
Launch consoleBBC NEWS CHANNEL
Last Updated: Wednesday, 29 September, 2004, 11:11 GMT 12:11 UK
Bid launched to cut road deaths
A notorious road in west Cumbria is to be used to test a safety project to reduce deaths and serious injuries.

The Newlands Lane and Westfield Drive areas of Workington are the first places in which the 'Respect' initiative will operate.

The project hopes to change drivers' habits and includes measures such as training days for drivers found speeding, and slow-down warning signs.

Young drivers will also be targeted as they feature heavily in accidents.

Local drivers

Free courses will be provided for them, after a similar scheme in Barrow was found to be successful.

The scheme also focuses on local drivers.

Road safety officer Chris Wills said: "The majority of people caught in speed enforcement areas are from that locale which shows, in a sense, that familiarity breeds contempt.

"That's why we have labelled the project Respect, to try to get that respect back into the community."

Local residents say they hope a new approach will make a difference.


Death crash footage in safety DVD
14 Sep 04  |  England
Drink and drug-driving crackdown
09 Aug 04  |  Scotland

The BBC is not responsible for the content of external internet sites


News Front Page | World | UK | England | Northern Ireland | Scotland | Wales | Politics
Business | Entertainment | Science/Nature | Technology | Health | Education
Have Your Say | Magazine | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
Americas Africa Europe Middle East South Asia Asia Pacific