Page last updated at 09:30 GMT, Thursday, 18 February 2010

Nice cream: Ben & Jerry's founders on going fair trade

The founders of Ben and Jerry's ice cream say they plan to turn their ice cream completely fair trade.

It comes ten years after the pair sold the company to corporate giant Unilever, prompting fears that the brand's championing of social causes might be affected.

They explain what the move means for ice cream fans, and answer the all important question - does it still taste the same?


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