Page last updated at 11:22 GMT, Monday, 23 June 2008 12:22 UK

Game, set and cash at Wimbledon

Rainbow over Wimbledon
There is plenty of gold at the end of the Wimbledon rainbow

Forty-fifteen might be the numbers you usually hear during the two weeks of the Wimbledon Championships.

But other figures of interest might be the 91 price for a centre court ticket for the final or 25m made for the development of tennis in Britain.

Other visitors might want to know that strawberries and cream have gone up in price from 2 to 2.25 for a punnet of no fewer than 10 prime berries.

About 450,000 people will attend the Championships which started on Monday.

Courting success

The Wimbledon Championships are a huge business and merchandising opportunity with hundreds of millions of people around the world watching the matches.

Last year, 9,739 men's championship towels, 9,912 women's towels and 16,712 mini tennis ball keyrings were sold at the event.

Strawberries at Wimbledon
There are no fewer than 10 strawberries in each 2.25 punnet

Another significant source of revenue comes from ticket sales. Prices start at 20 for a ticket for the outer courts during the first week. Centre court tickets start at 38.

As well as the strawberries, picked from farms in Kent at 5.30am each morning, the spectators get through 300,000 cups of tea and coffee, 190,000 sandwiches, 150,000 glasses of Pimm's and 30,000 portions of fish and chips at the event.

But the All England Lawn Tennis Club is a not-for-profit organisation, and the funds generated by the Championships, less tax, are used by the Lawn Tennis Association to develop tennis in Britain.

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