BBC Home
Explore the BBC
BBC News
Launch consoleBBC NEWS CHANNEL
Last Updated: Monday, 30 May, 2005, 06:51 GMT 07:51 UK
Asda boosts online home shopping
Asda store
Asda is increasing its online presence
Supermarket group Asda is to double the size of its home shopping service this year as it competes with rival Tesco.

Asda launched more than 100m of price cuts in April, and said its asda.com home delivery service would cover 60% of the UK by the end of 2005.

The firm said it had invested more than 7m in the operation recently.

Wal-Mart owned Asda is the UK's number two grocer behind Tesco, and last week opened its third Living store, selling non-food items.

'Retention rates'

Roughly one-third of UK households had access to its online shopping service last year.

Last week the firm started an online entertainment operation, selling compact discs and DVDs via the internet.

"In the past 12 months we've focussed heavily on improving the usability of the service," said director of Asda e-commerce, David Rutley.

"As a result, customer satisfaction scores have taken a big leap and customer retention rates have also made big steps forward."


SEE ALSO:
Somerfield suitor silent on Asda
04 May 05 |  Business
Asda appoints new chief executive
18 Mar 05 |  Business
Asda set to create 6,000 new jobs
17 Feb 05 |  Business
Tesco battling Asda in price war
21 Dec 04 |  Business


RELATED INTERNET LINKS:
The BBC is not responsible for the content of external internet sites


PRODUCTS AND SERVICES

News Front Page | World | UK | England | Northern Ireland | Scotland | Wales | Politics
Business | Entertainment | Science/Nature | Technology | Health | Education
Have Your Say | Magazine | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
Americas Africa Europe Middle East South Asia Asia Pacific