Page last updated at 10:31 GMT, Friday, 9 October 2009 11:31 UK

The small business panel of experts


Ganesh Selvarajah, adviser at business support agency Business Link.

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Mr Selvarajah began his business career working in IT at the headquarters of brewing and pub group Whitbread.

While working in IT at global household, health care and personal products group Colgate-Palmolive he was given the opportunity to move into international market development.

This was the time when the Central and Eastern European markets were just opening up. During this very rapid transition he spent much of his time visiting many of the company's 27 export countries, where he was responsible for setting up the markets in the emerging states from the Baltics to the Balkans and Russia.

From Colgate-Palmolive, Mr Selvarajah moved on to Kimberley Clark where his role was to establish their presence in the Central and Eastern European markets.

After successfully establishing these new markets, he took the opportunity to find a job closer to home in the south east of England, joining Business Link in 1997.

First taking up the role of international trade adviser, he progressed to run the international trade team across Berkshire and Wiltshire.

In 2007 Mr Selvarajah took on the top job of head of economic and business development.

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